Mapping is behind much of what we do here at AgencyKPI. In this case mapping means the process of connecting a data field from one source to a data field in another source. AgencyKPI uses mapping in this way to standardize and orchestrate data.

Throughout the tool you will find examples of missing mapping, shown below are samples of these “Unknown” categories that are still in need of attention. Once these mappings are completed the data will be viewable in the correct category. Mapping is a continuous part of standardizing data.